Real Estate Web Traffic – Who Drives the Ship?

Posted by: SMCbayarea on February 20, 2013

It was reported early this week that popular real estate websites like Zillow, Trulia and drive nearly half the nonmobile real estate traffic on the web.

Experian, a service that tracks metrics, reported a total of over 482 million visits to real estate sites from a desktop computer in January which is a 12 month high for this specific topic. Numbers like that show that interest is high, which hopefully means demand is definitely higher than it had been in 2012.

Here’s a list of the 10 most-visited real estate websites for January 2013:

Rank Website Total visits Visits share
1 Zillow 44.19 million 9.17%
2 Trulia 33.70 million 7.00%
3 29.32 million 6.09%
4 Yahoo Homes 26.48 million 5.50%
5 FrontDoor Real Estate 26.14 million 5.43%
6 17.98 million 3.73%
7 MSN Real Estate 7.17 million 1.49%
8 7.12 million 1.48%
9 AOL Real Estate 6.56 million 1.36%
10 Apartment Guide 5.89 million 1.22%

*Chart comes from Experian Marketing Services – does not include traffic from mobile devices

Do you regularly visit any of these sites? Or do you have others that you frequent?

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